{"id":4104,"date":"2024-06-10T12:16:00","date_gmt":"2024-06-10T10:16:00","guid":{"rendered":"https:\/\/www.wittchen.com\/relacje-inwestorskie\/?p=4104"},"modified":"2024-09-16T14:33:11","modified_gmt":"2024-09-16T12:33:11","slug":"wittchen-otworzyl-dwa-pierwsze-salony-w-stolicy-austrii","status":"publish","type":"post","link":"https:\/\/www.wittchen.com\/relacje-inwestorskie\/wittchen-otworzyl-dwa-pierwsze-salony-w-stolicy-austrii\/","title":{"rendered":"Wittchen otworzy\u0142 dwa pierwsze salony w stolicy Austrii"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Grupa Wittchen otworzy\u0142a dwa salony stacjonarne w Austrii. Pierwszy sklep rozpocz\u0105\u0142 dzia\u0142alno\u015b\u0107 w najwi\u0119kszej galerii handlowej w kraju, drugi w jednym z&nbsp;najpopularniejszych centr\u00f3w handlowych w Wiedniu. Tym samym Wittchen wzmocni\u0142 obecno\u015b\u0107 w krajach niemieckoj\u0119zycznych. Niedawno w Oberhausen ruszy\u0142 pierwszy salon stacjonarny Wittchen w Niemczech. Grupa planuje niebawem kolejne otwarcia salon\u00f3w, tym razem w Rumunii.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na lokalizacj\u0119 pierwszego salonu Wittchen w Austrii wybrano najwi\u0119ksz\u0105 galeri\u0119 handlow\u0105 w&nbsp;tym kraju \u2013 <a>Westfield Shopping City S\u00fcd<\/a>, po\u0142o\u017con\u0105 w V\u00f6sendorf ko\u0142o Wiednia. Drugi z&nbsp;salon\u00f3w uruchomiono w jednym z najpopularniejszych centr\u00f3w handlowych Wiednia \u2013 Westfield Donau Zentrum, gdzie dzia\u0142a ponad 250 sklep\u00f3w zar\u00f3wno mi\u0119dzynarodowych marek, jak i lokalne butiki, co przyci\u0105ga szerokie grono klient\u00f3w o r\u00f3\u017cnych preferencjach zakupowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sklep w Westfield Shopping City S\u00fcd ma powierzchni\u0119 85 m<sup>2 <\/sup>, za\u015b salon w centrum Wiednia ma powierzchni\u0119 130 m<sup>2<\/sup>. Oba salony Wittchen zosta\u0142y zaprojektowane w oparciu o&nbsp;modu\u0142owy koncept, pozwalaj\u0105cy elastycznie wyznacza\u0107 r\u00f3\u017cne strefy sklepu, eksponuj\u0105c zr\u00f3\u017cnicowany asortyment, w tym galanteri\u0119 sk\u00f3rzan\u0105, odzie\u017c i obuwie oraz akcesoria podr\u00f3\u017cne, przy jednocze\u015bnie wyra\u017anie ni\u017cszych ni\u017c dotychczas kosztach wyko\u0144czenia i&nbsp;p\u00f3\u017aniejszego utrzymania plac\u00f3wek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oba centra handlowe s\u0105 licznie odwiedzane nie tylko przez austriackich klient\u00f3w, ale r\u00f3wnie\u017c przez turyst\u00f3w, m.in. ze S\u0142owacji, Czech i W\u0119gier. Szacuje si\u0119, \u017ce Westfield Shopping City S\u00fcd odwiedza oko\u0142o 25 milion\u00f3w os\u00f3b rocznie, za\u015b Westfield Donau Zentrum oko\u0142o 19 milion\u00f3w klient\u00f3w rocznie<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> \u0179r\u00f3d\u0142o: \u201cVienna. Cushman &amp; Wakefield Global Cities Retail Guide\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u2013<em> Otwarcie pierwszych sklep\u00f3w stacjonarnych z logo Wittchen w Austrii znakomicie wpisuje si\u0119 w nasz\u0105 strategi\u0119 ekspansji w krajach niemieckoj\u0119zycznych i jest wa\u017cnym elementem naszej obecno\u015bci zagranicznej. Po uruchomieniu sklepu internetowego na rynku austriackim naturalnym krokiem by\u0142o otwarcie salon\u00f3w stacjonarnych. Nowe sklepy b\u0119d\u0105 wa\u017cnym dope\u0142nieniem sprzeda\u017cy internetowej<\/em><\/p>\n<cite><em>\u2013 <\/em>m\u00f3wi<strong>J\u0119drzej Wittchen, prezes zarz\u0105du sp\u00f3\u0142ki<\/strong>.<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u2013 Zdecydowali\u015bmy si\u0119 na podw\u00f3jne otwarcie w dogodnym momencie, gdy rozpoczyna si\u0119 letni sezon turystyczny i ro\u015bnie zapotrzebowanie na walizki, torby i inne akcesoria podr\u00f3\u017cne. Sklepy stacjonarne traktujemy jako wizyt\u00f3wk\u0119 marki, miejsce gdzie klienci mog\u0105 przekona\u0107 si\u0119 o&nbsp;wysokiej jako\u015bci naszych produkt\u00f3w i uzyska\u0107 porad\u0119 naszych sprzedawc\u00f3w. Liczymy, \u017ce nasz asortyment przypadnie do gustu austriackim klientom i licznym turystom, b\u0119dzie dla nich atrakcyjn\u0105 alternatywn\u0105 dla globalnych marek<\/em><\/p>\n<cite>\u2013 dodaje <strong>J\u0119drzej Wittchen<\/strong>.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Otwarcie salon\u00f3w stacjonarnych w Austrii jest efektem konsekwentnej realizacji 3-etapowej strategii wchodzenia na rynki zagraniczne. Pierwszym krokiem jest sprzeda\u017c produkt\u00f3w Wittchen poprzez zewn\u0119trzne platformy typu marketplace i budowanie \u015bwiadomo\u015bci marki. Nast\u0119pnie Wittchen uruchamia w\u0142asny sklep internetowy, uwa\u017cnie obserwuj\u0105c popyt na danym rynku, by w ostatnim kroku otworzy\u0107 w danym kraju salon stacjonarny (showroom).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wittchen poprzez zewn\u0119trzne platformy typu marketplace i budowanie \u015bwiadomo\u015bci marki . Nast\u0119pnie Wittchen uruchamia w\u0142asny sklep internetowy, uwa\u017cnie obserwuj\u0105c popyt na danym rynku , by w ostatnim kroku otworzy\u0107 w danym kraju salon stacjonarny ( showroom).<\/p>\n\n\n\n<div style=\"height: 40px\"><\/div>\n\n\n\n<style> #sp-wp-carousel-free-id-4106{max-width: 1250px;margin: 0 auto;} <\/style>\n<style id=\"wp_carousel_dynamic_css4106\">.sp-wp-carousel-free-id-4106.wpcf-fancybox-wrapper .fancybox-bg{background: #0b0b0b;opacity: 0.8;}.sp-wp-carousel-free-id-4106.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button .wpcp-fancybox-nav-arrow i {color: #ccc;}.sp-wp-carousel-free-id-4106.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button .wpcp-fancybox-nav-arrow i:hover {color: #fff;}.sp-wp-carousel-free-id-4106.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button {background: #1e1e1e;}.sp-wp-carousel-free-id-4106.wpcf-fancybox-wrapper .fancybox-navigation .fancybox-button:hover {background: #1e1e1e;}#sp-wp-carousel-free-id-4106 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data-wpc_url='https:\/\/www.wittchen.com\/relacje-inwestorskie\/wp-content\/uploads\/2024\/09\/wittchen-wieden-4-kwadrat.jpg' href=\"https:\/\/www.wittchen.com\/relacje-inwestorskie\/wp-content\/uploads\/2024\/09\/wittchen-wieden-4-kwadrat.jpg\" data-fancybox=\"wpcp_view\">\n\t\t<figure>\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/www.wittchen.com\/relacje-inwestorskie\/wp-content\/uploads\/2024\/09\/wittchen-wieden-4-kwadrat.jpg\" alt=\"Wittchen_Wieden_4_kwadrat\" width=\"1200\" height=\"1200\">\t\t<\/figure>\n\t<\/a>\n\t\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wpcp-swiper-dots swiper-pagination\"><\/div>\n\t\t\t\t<!-- If we need navigation buttons -->\n\t\t\t\t\t<div class=\"wpcp-prev-button swiper-button-prev\"><i class=\"fa fa-angle-left\"><\/i><\/div>\n\t\t\t<div class=\"wpcp-next-button swiper-button-next\"><i class=\"fa fa-angle-right\"><\/i><\/div>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div style=\"height: 0px\"><\/div>\n\n\n<p>Wiede\u0144 nale\u017cy do najch\u0119tniej odwiedzanych europejskich metropolii i zarazem do najatrakcyjniejszych destynacji zakupowych w Europie. Naddunajska metropolia jest r\u00f3wnie\u017c bardzo dobrze skomunikowana m.in. z Bratys\u0142aw\u0105, stolic\u0105 S\u0142owacji, gdzie pod koniec ubieg\u0142ego roku Wittchen otworzy\u0142 sw\u00f3j pierwszy salon w galerii Eurovea, jednej z najbardziej popularnych galerii handlowych w tym kraju.<\/p>\n<p>Obecnie opr\u00f3cz Polski, gdzie dzia\u0142a ponad 90 sklep\u00f3w stacjonarnych z logo Wittchen oraz Wittchen Travel, Grupa ma tak\u017ce w\u0142asne salony w Czechach (7 plac\u00f3wek), na W\u0119grzech (3\u00a0sklepy), w Austrii (2 sklepy), Niemczech, S\u0142owacji i Rumunii (po 1 sklepie) oraz w Ukrainie (10 plac\u00f3wek franczyzowych).<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Grupa Wittchen<\/strong> zajmuje si\u0119 sprzeda\u017c\u0105 ekskluzywnej galanterii sk\u00f3rzanej, obuwia i odzie\u017cy oraz luksusowych dodatk\u00f3w i akcesori\u00f3w podr\u00f3\u017cnych. Budowana od ponad 30 lat marka Wittchen jest jedn\u0105 z najbardziej rozpoznawalnych marek premium w Polsce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grupa Wittchen prowadzi sprzeda\u017c poprzez w\u0142asne e-sklepy w 7 krajach (wliczaj\u0105c Polsk\u0119), 46 platformy marketplace w 23 krajach oraz sie\u0107 ponad 100 salon\u00f3w stacjonarnych funkcjonuj\u0105cych pod markami Wittchen i Wittchen Travel. Posiada w\u0142asne centrum logistyczne w&nbsp;podwarszawskich Palmirach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od 2015 roku sp\u00f3\u0142ka Wittchen S.A. jest notowana na Gie\u0142dzie Papier\u00f3w Warto\u015bciowych w&nbsp;Warszawie.<\/p>\n\n\n\n<div style=\"height:30px\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Grupa Wittchen otworzy\u0142a dwa salony stacjonarne w Austrii. 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